DISCOVER THE HISTORY
OF OUR

COMMUNICATION

For over sixty years, we have been telling the story of the goodness and passion we put into our products, bringing the authentic taste of the holidays to the tables of Italians. Maina communication has been able to evolve with the times, moving from the magic of black and white commercials to modern digital campaigns, without ever losing sight of what really matters: quality, tradition and the excitement of sharing special moments.
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1977-1980

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1981-1983

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1985-1987

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1988-1991

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1992-1998

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1999-2001

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2002-2003

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2004-2005

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2006-2009

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2010-2017

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2018-TODAY

1977-1980

WHO STEALED THE PIECE?
Directed by Maurizio Nichetti
(1979)

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Maina Hazelnut Panettone: without it, it's no party!
(1977)

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Who did it?
(1980)

1981-1983

TARZAN
(1981)

Christmas in the family!
(1983)

1985-1987

MAINA THAT GOOD, THAT GOOD, THAT GOOD
Testimonial Nino Frassica

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Colomba Nocciolata Maina:
how good, how good, how good.
Testimonial Nino Frassica

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Che Buono, Che Buono, Che Buono.
Testimonial Nino Frassica

1988-1991

A FABLE SIGNED MAINA
Designer Bruno Bozzetto
(1988)

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The Great Pandoro
(1989)

1992-1998
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"I Fatti Vostri" and "Funari News"
(1992-1993)

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The Wheel of Fortune
Testimonial Mike Bongiorno
(1994)

The Angry Ones
(1995-1996)

Mainatale più buono!
Testimonial Fabrizio Frizzi
(1997-1998)

1999-2001

MAINATALE MORE GOOD!
Testimonial Paolo Hendel (Carcarlo Pravettoni)
(1999)

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2002-2003

NEVER WITHOUT MAINA!
Fiorello Testimonial - Directed by Paolo Virzi

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2004-2005

Floor Plan. Good Good.
Testimonial Teo Teocoli - Directed by Miniero and Genovese

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2006-2009

Gospel
Directed by Carlo Sigon

Il Gran Pandoro e I Golosoni
Testimonial Roberto Ciufoli - Directed by Jean Mark Viel
(2009)

2010-2017

Christmas among the people
Directed by Linus Ewers

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2018-TODAY

Christmas Lanterns
Panettone Spot - Directed by Federico Brugia

Christmas LanternsPandoro
Spot Pandoro - Directed by Federico Brugia